The Problem With ‘Content’

A few weeks ago, Emma Gannon posted a tweet that stopped me in my scroll. She’d received an unwelcome comment on a piece of her work; not abuse, not a troll, but “great content!!!” On the face of it this might seem like nothing – not the most imaginative insight, sure, but hardly offensive – however I felt the need to respond, and after that I felt the need to write more. Emma does a lot of great tweets but this one in particular stuck with me because…’content’ really sucks. Continue reading